In the meantime, start building your store with a free of charge 14-day demo of Shopify.
About United States webpage examples
Their In regards to all of us page will likely be about yourself, but that doesna€™t mean your cana€™t obtain a few ideas from other people, particularly when it comes to build and build.
Listed here are examples of other ways possible deal with your around you web page design. Ia€™ve included screenshots on the pages inside their totality in order to understand full design of info and imagery being plan your own web page.
The purpose centered team by Yeti
The About all of us webpage form of Yeti support tell the foundersa€™ tale. At first sight, obtain the perception with the providers standards through imagery and an obvious goal declaration.
Scroll listed below: you will see people running business and pictures of these angling.
Whenever site visitors go to the branda€™s About all of us page, they bring everything they have to see whether to activate using team or otherwise not.
Yeti takes storytelling to a different stage on its About page. Subscribers can click-through different stories regarding branda€™s sponsorships, like offering accessories for Heroes and Horses. In addition it showcases stories about inspiring people from the outdoors scene, including the story behind tag Engler, a legendary angling manual in the Colorado/New Mexico neighborhood.
Yeti says to the facts. In addition it has key features in regards to the brand that keeps subscribers determined and creates a great consumer experience. These summaries let showcase Yetia€™s distinctive characteristics and build rely on with potential prospects.
An ode to design by 40 Colori
40 Colori is a good product for About United States content for small businesses. It provides help me write my paper a great team analysis, including a How We Work to render site visitors an internal examine functions. 40 Coloria€™s web page retains promise to audience, informing a coherent story that improves confidence and visibility.
Their summary explains which the company was, their brand beliefs, and how it varies off their Italian menswear brands. The copywriting is clear and straightforward, making 40 Colori sound reliable and friendly.
a beginning personnel facts from MVMT
The MVMT About you page makes use of sections to tell different parts of the story.
They centers on the companya€™s two co-founders, which fell out of college, and contains photos ones to put a face their brands, before getting within their items hope and finally their business strategy.
But whata€™s worth noting in regards to the webpage concept is to split they down into three sections you could use to manage your very own About all of us web page:
- Who you are
- That which you offer
- Why you do so
Personal branding like Marie Forleo
Marie Forleo structures the woman When it comes to web page like a long-form page to your reader. It tells the girl story into the style of a condensed autobiography before refocusing on audience with a part appropriately entitled a€?Which delivers us to you.a€?
For entrepreneurs that have an individual brand name that matches their particular businesses, this kind of Pertaining to all of us webpage may be much better. You can address your organization as one vital section in a much bigger series of reports, beginning in the beginning and finishing where their best viewer are introduced as a character.
Beginning with a€?whya€? like Cotopaxi
The essence of a brand name can be found in the thinking and which means their title evokes. Thus another good place to begin your own tale has been the reason why your organization holds a certain identity.
Cotopaxi takes this process by explaining the personal importance the brand identity keeps for its creators, before continuing to inform with the rest of their unique tale through the steps theya€™ve consumed in building business and following their own reason.
Advising the story through news like WP traditional
WP Standarda€™s About you page is almost like a look book with minimal copy or information about their beginning. Instead, the story was told through a video clip, imagery, and sparse duplicate that summons the thought of strength, exploration, and investing in the fundamental.
You might say, the Pertaining to me page is more of an a€?about the customera€? webpage that casts buyers once the checking out protagonists with its movie before delivering it returning to their hope as an organization.
Ita€™s a deviation from copy-driven content we secure above, nevertheless works inside support of WP Standard as a brand name of few keywords, or even for manufacturer that want to state loads by saying hardly any.
100 % Free Worksheet: Brand Name Storytelling
Use this convenient fitness as a guide to let you craft a compelling brand story and construct a loyal audience through the electricity of storytelling.
Obtain the worksheet
Bring all of our complimentary brand name Storytelling Worksheet sent to their inbox.
Virtually there: please submit their mail below to increase immediate access.
We will in addition deliver posts on brand-new academic courses and victory reports from the Shopify newsletter. We detest JUNK E-MAIL and hope to help keep your current email address secured.
Thanks for subscribing. Youa€™ll beginning getting no-cost guides and information quickly. Meanwhile, start building your own store with a free 14-day demo of Shopify.
Driving good modification with Mailchimp
Mailchimpa€™s In regards to Us page conveys the branda€™s commitment to smaller businesses and community. They kicks off with an overview of the foundersa€™ facts, showcasing their 20 years of expertise in website design and mail.
The webpage will continue to explain Mailchimpsa€™ company customs. Here it covers Mailchimpa€™s commitment to learning and educating staff about smaller businesses so as that each staff member they employ is a great inclusion to the teams.
One factor that stands apart on Mailchimpa€™s About all of us page was their part on corporate citizenship. Youa€™ll learn how the brand invested over $12 million through gigantic changes begins Small to aid become smaller businesses up and running and working, plus, how it works with regional businesses and colleges to create positive personal effect within its home town of Atlanta.
Overall, Mailchimpa€™s About you was genuine, truthful, and shows how it appears by its mission to compliment small enterprises in true to life and online.
